New Products Display Zone

　　Four Highlights

　　According to Mr. Hou Liang, there are four highlights of China Sport Show. For example, Qiaoshan adds a Fitness System Log procedure into their treadmills. When you input height, weight and age, the treadmill will tell you how long you should run, just like a fitness expert. Qiaoshan also adds a Whole Scene Running function, and you can run in trails or grassland ways. There are many inclines for you, so you can get fun. You also can connect your IPAD and MP3 with the treadmills, and you can listen to your favorite music as you run. BH together with APPLE designs a Customized Fitness Plan system, which will help you count calories and make your own fitness plan. Your IPONE and IPAD can share the system and release the fitness achievements in your micro blog as soon as possible. Guojie designs a massage armchair which you can wirelessly control through local area network. Since Android system and Apple system are compatible with the massage armchair, you can control it with mobile phones or IPAD. You can answer phone calls, play video games and control the massage armchair at the same time. Taichang designs a totally enclosed foot tub, like boots, so you do not need to worry to squeeze out water and spoil your floor. It can not only massage your feet, but also sauna your feet.

　　New Products Display Zone

　　China Sport Show organizers always put exhibitors first, so besides reporters’ interviews and media promotion, they set up a New Products Display Zone. Mr. Hou Liang said, “We choose 15 enterprises among Fitness Committee members and display their new products in the Zone. In this way, we can also protect their intellectual properties.”

　　Mr. Wang Lihong Leads Celebrity Endorsement

　　Qiaoshan hires Mr. Wang Lihong as its spokesman for its fitness equipment, which attracts much attention. Due to the characteristics of fitness industry, celebrity endorsement and internet promotion become the main promotion ways of fitness industry. On one hand, pop stars can attract the attentions of target groups and spread the concept of National Fitness on TV. On the other hand, enterprises can reduce promotion cost and invest more on product researches.