Review of China Sporting Goods Industry 2024

Source：CHINA SPORTING GOODS FEDERATIONRelease time：2025-02-28Clicks：

In 2024, China’s sporting goods industry demonstrated strong resilience, becoming a key driver of domestic demand. From January to October, the sales of sports and entertainment goods by major retailers increased by 11.5% year-on-year, significantly outpacing the overall retail growth rate. Government policies actively promoted sports consumption, fostering a new development framework for the industry.

Innovation-Driven Growth and Industrial Upgrading

Despite a complex external environment, sporting goods companies embraced digitalization, smart technologies, and sustainability, injecting new vitality into the industry. State General Sports Administration of China released a list of “specialized and innovative” enterprises to encourage R&D investment. The China Sporting Goods Federation(CSGF) facilitated the transformation of technological advancements through exhibitions, forums, and industry collaborations.

Expo as a Barometer of Market Recovery

The 2024 China Sport Show saw record-breaking participation, with over 1,600 exhibitors, 180,000 square meters of exhibition space, and more than 100,000 visitors, including 3,000 overseas buyers, reaffirming confidence in market recovery.

Standardization for Industry Regulation

As outdoor sports such as cycling and frisbee gained popularity, the need for standardized product quality and safety increased. CSGF enhanced its efforts in national, industry, and group standards, bridging gaps in categories like yoga mats and skateboards. It also advanced certification programs to establish industry benchmarks and ensure product reliability.

Expanding Global Reach for Growth

China’s sporting goods enterprises accelerated their global expansion through overseas exhibitions, manufacturing facilities, and logistics centers. The ASEAN Sport Show 2024 provided a vital platform for Chinese brands to engage with the Southeast Asian market, attracting over 60 exhibitors and exceeding expectations in professional audience turnout.

Outlook for 2025: Advancing High-Quality Development

Technological Innovation: Increasing R&D investment to drive product advancements.

Brand Development: Understanding consumer preferences and strengthening brand influence.

Niche Markets: Tailoring products for aging populations, home fitness, and outdoor sports.

International Expansion: Enhancing global strategies with localized approaches.

CSGF will continue to serve as a bridge between stakeholders, refining the industry service ecosystem and empowering the sporting goods sector for high-quality growth, contributing to the national goal of becoming a global sporting powerhouse.