JD.com and China Sporting Goods Federation Jointly Release the 2025 Fitness Training Industry Trend Insights

JD.com and China Sporting Goods Federation jointly released the 2025 Fitness Training Industry Trend Insights, dividing the fitness training industry into three segments: large fitness equipment, small fitness gear, and sports protective equipment. By analyzing the development, supply situation, and consumer trends of each segment, the report aims to help businesses align with market trends and more precisely capture user demands. This article highlights the key conclusions and viewpoints from the report, providing readers with in-depth insights into the future development trends of the fitness training industry.
 
The key conclusions include:
 
Industry trends
` The domestic fitness population continues to grow, with a growing share of online consumption, though there is still potential for further expansion in online engagement.
` As brands and products flood the market, the supply within the industry continues to grow.
 
Large fitness equipment
` Entry-level products with stylish looks, minimalist design, and smart features are more popular.
` Products that offer more features without a price hike are more well-received in the market.
` Stair climbers are in high demand.
 
Small fitness gear
` Muscle-building and yoga-related products are in high demand, with a growing range of niche categories, giving consumers more diverse options.
` Macaron-colored products continue to trend, especially among female consumers.
` Scenario-based bundle buying is gaining momentum.
Sports protective equipment
` Relevance with fitness and yoga, ball sports, outdoor activities and other scenarios continues to strengthen.
` The trend for durable fitness equipment and lightweight sports protective gear is on the rise.