China Sport Show 2025 Kicks Off Overseas Tour with Successful First Stop in the UAE

Source：CHINA SPORTING GOODS FEDERATIONRelease time：2025-06-30Clicks：

From June 11 to 13, the UAE SPORT SHOW was successfully held at the Dubai World Trade Centre, marking the first international stop of the China Sport Show 2025 global exhibition series.

As the debut overseas edition of China’s flagship sporting goods exhibition in 2025, the UAE Sport Show attracted a wide range of leading Chinese brands from across the sporting goods industry. Exhibits covered diverse categories including home and commercial fitness equipment, ball sports, sportswear and footwear, prefabricated sports facilities, sports flooring, water sports, skating and skateboarding, outdoor camping gear, and active lifestyle accessories. The event played a pivotal role in promoting China’s sporting goods manufacturing and supply chains in overseas markets.

A notable feature of the show was the strong presence of regional industry clusters going global. Business bureaus and industry leaders from Ningbo, Hangzhou, Foshan, and Guangzhou jointly showcased regional signature sectors, combining product demonstration with industry branding. This innovative exhibition model enhanced international recognition while offering new approaches to regional economic synergy and global cooperation.

Exhibiting companies widely reported that the UAE SPORT SHOW not only opened valuable access to emerging markets in the Middle East, but also significantly boosted their global brand presence and competitiveness. More importantly, the collaborative format—spanning regions and sectors—offered strategic long-term benefits far beyond immediate orders and leads.

The successful launch of the UAE SPORT SHOW reflects the growing global momentum of China’s sporting goods industry and underlines the value of cross-border exhibitions in accelerating its international expansion.