CSGF Joins Hands with Koelnmesse to Explore New Prospects for Industry Development

In November, a delegation led by Wen Jia, Deputy Secretary General of the China Sporting Goods Federation (CSGF), visited Germany to meet with Michiel Kruse, Managing Director of Koelnmesse(Beijing) Co., Ltd. They had in-depth discussions on topics such as the internationalization upgrade of the China Sport Show and reached multiple preliminary consensuses.
 
Koelnmesse, the operator of the FSB exhibition, boasts extensive resources in the international sports industry exhibition sector. During the meeting, the two sides focused on exploring the global buyer invitation mechanism for the sports venue facilities and equipment exhibition area at China Sport Show. Koelnmesse will leverage its global network advantages to organize targeted international buyer groups.
 
In terms of joint professional content development, Koelnmesse will provide cutting-edge topics and overseas expert resources to assist in organizing "Stadium Facilities Forum" at China Sports Show 2026. 
 
In the future, the two parties also plan to engage in in-depth collaboration on FSB's global exhibition projects, promote the linkage of the overseas exhibition system of China Sports Show, and provide one-stop support for domestic enterprises to expand into the international market.
 
This cooperation represents an important initiative under CSGF's "Implementation Plan for the Overseas Promotion of Chinese Sports Brands." Next, the organizing committee of China Sport Show will negotiate cooperation details with Koelnmesse and sign a MOU to assist Chinese sporting goods brands in connecting with the international market.