Seminar of ＂Entering Universities＂ (CUFE Session) Hosted to Explore the Path for China’s Sporting Goods to Go Global

On January 20, the "Entering Universities" (CUFE Session) Seminar on the Global Expansion Path of China’s Sporting Goods Industry, co-hosted by the China Sporting Goods Federation (CSGF) and the Central University of Finance and Economics (CUFE), was successfully held in Beijing.
 
Li Tao, Vice President of CUFE, and Luo Jie, Vice Chair and Secretary-General of CSGF, attended the event, along with experts from multiple schools of CUFE and representatives of 15 member enterprises of CSGF.
 
During the seminar, professors from CUFE analyzed the theme of global expansion from different perspectives:
 
· Liu Xiaoyuan, Associate Dean of the Business School, reviewed the trend of manufacturing going global and proposed that sporting goods enterprises shall follow the path of “local incubation, global replication”.
· Ma Bing, Associate Dean of the School of Insurance and the China Institute of Actuarial Science, stressed that enterprises should establish a sound risk management system and build a solid safety barrier for overseas development with professional tools.
· Wang Yuxiong, Director of the Sports Economics Research Center, noted that China’s sporting goods exports had returned to steady growth, and suggested enterprises optimize their export structure to realize the shift from “product export” to “brand and production capacity export”.
 
Corporate representatives then held heated discussions on “accelerating entry into the international market” based on their own practices.
 
In his concluding speech, Secretary-General Luo Jie emphasized that enterprises must shift from pure manufacturing to branding and service-oriented development during their transformation and upgrading. While pathways to global expansion differ by product category, risk control and rational investment remain core priorities.
 
The seminar deepened the collaboration among universities, the federation and enterprises, and consolidated industry-wide consensus on global expansion.