China's Sporting Goods Industry Maintains Steady Growth in 2025 Driven by Policy Support and Rising Consumption
Source：CHINA SPORTING GOODS FEDERATIONRelease time：2026-03-31Clicks：
Li Hua, President of the China Sporting Goods Federation (CSGF), released a New Year message reviewing the industry's performance in 2025 and outlining key priorities for 2026.
In 2025, China issued the Opinions on Unleashing the Potential of Sports Consumption and Further Promoting High-Quality Development of the Sports Industry, setting a target for the sports industry to exceed RMB 7 trillion in total scale by 2030 and supporting the China Sport Show in expanding domestic and international trade channels.
In terms of foreign trade, China's total import and export value of sporting goods reached USD 29.584 billion in 2025, with exports totaling USD 28.163 billion, down 0.82% year-on-year. Despite the impact of U.S. tariff policies, exports remained stable, demonstrating strong resilience.
Domestic consumption showed strong momentum. Retail sales of sporting goods on major e-commerce platforms reached approximately RMB 445 billion in 2025, representing a 15.89% year-on-year increase. Outdoor and winter sports remained as key growth drivers, with ski resorts recording 256 million visits nationwide.
The sporting goods industry accelerated its transformation and upgrading. A total of 146 enterprises in the sports sector were recognized as national-level "specialized and innovative" SMEs in 2024, covering areas such as smart wearables and core components of sports equipment.
Regarding CSGF activities, China Sport Show 2025 was held in Nanchang, covering an exhibition area of 163,700 square meters, with 1,812 exhibitors, over 120,000 visitors, and more than 4,000 overseas buyers.
In terms of standard development, CSGF advanced formulation of national standards such as Skipping Rope and promoted the conversion of relevant international standards, while strengthening cooperation between certification bodies and e-commerce platforms.
From the research perspective, multiple industry reports were released, and a quarterly monitoring system was established to support policy-making and business decisions.
Looking ahead to 2026, CSGF will focus on innovation-driven development, promote high-end, intelligent, and green transformation, expand global market engagement, and tap into emerging consumption segments.
In 2025, China issued the Opinions on Unleashing the Potential of Sports Consumption and Further Promoting High-Quality Development of the Sports Industry, setting a target for the sports industry to exceed RMB 7 trillion in total scale by 2030 and supporting the China Sport Show in expanding domestic and international trade channels.
In terms of foreign trade, China's total import and export value of sporting goods reached USD 29.584 billion in 2025, with exports totaling USD 28.163 billion, down 0.82% year-on-year. Despite the impact of U.S. tariff policies, exports remained stable, demonstrating strong resilience.
Domestic consumption showed strong momentum. Retail sales of sporting goods on major e-commerce platforms reached approximately RMB 445 billion in 2025, representing a 15.89% year-on-year increase. Outdoor and winter sports remained as key growth drivers, with ski resorts recording 256 million visits nationwide.
The sporting goods industry accelerated its transformation and upgrading. A total of 146 enterprises in the sports sector were recognized as national-level "specialized and innovative" SMEs in 2024, covering areas such as smart wearables and core components of sports equipment.
Regarding CSGF activities, China Sport Show 2025 was held in Nanchang, covering an exhibition area of 163,700 square meters, with 1,812 exhibitors, over 120,000 visitors, and more than 4,000 overseas buyers.
In terms of standard development, CSGF advanced formulation of national standards such as Skipping Rope and promoted the conversion of relevant international standards, while strengthening cooperation between certification bodies and e-commerce platforms.
From the research perspective, multiple industry reports were released, and a quarterly monitoring system was established to support policy-making and business decisions.
Looking ahead to 2026, CSGF will focus on innovation-driven development, promote high-end, intelligent, and green transformation, expand global market engagement, and tap into emerging consumption segments.
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