From Asian Manufacturers to Global Brands: APFIT Industry Summit 2026 Successfully Held
Source：CHINA SPORTING GOODS FEDERATIONRelease time：2026-06-17Clicks：
On May 22, the APFIT Industry Summit 2026 was successfully held in Xiamen during China Sport Show 2026. As a key supporting event of the APFIT Asia-Pacific Fitness & Wellness Exhibition, the summit was themed “From Asian Manufacturers to Global Brands: Navigating the Deep Waters of the Fitness Industry.” Industry leaders from fitness equipment manufacturing, fitness services, event operations, and digital technology gathered to discuss globalization, intelligent manufacturing, digital transformation, and emerging opportunities in the fitness sector.
In the opening remarks, Li Hua, President of China Sporting Goods Federation, noted that the upgrade of the fitness exhibition area to the APFIT reflects the industry’s growing focus on globalization, technological innovation, and service transformation. He emphasized that the platform aims to facilitate industry exchange and support Chinese fitness enterprises in their transition from manufacturing-oriented businesses to globally recognized brands.
During the keynote session, Wen Jia, Deputy Secretary General of China Sporting Goods Federation, highlighted the steady growth of China’s fitness equipment industry. China remains one of the world’s leading manufacturing hubs while also emerging as an increasingly important consumer market. In 2025, the industry’s export value reached USD 7.325 billion, demonstrating the strong competitiveness of Chinese manufacturers in the global supply chain.
Wen also pointed out that artificial intelligence, digital interaction technologies, and data-driven training systems are accelerating the industry’s shift from product-centered competition toward service-oriented business models. Looking ahead, competitive advantage will depend not only on hardware performance, but also on the ability to connect users, data, and services.
Regarding international expansion, he observed that Chinese fitness companies are evolving from simple product exports toward a dual strategy of brand globalization and overseas capacity deployment, supported by overseas warehouses, localized operations, and global supply chain networks. At the same time, enterprises must strengthen capabilities in intellectual property protection, regulatory compliance, and geopolitical risk management.
The summit also featured discussions on brand internationalization, technological innovation, and global business operations. Industry executives shared practical experiences and insights into how Chinese fitness brands are expanding their global presence and enhancing international competitiveness.
In the opening remarks, Li Hua, President of China Sporting Goods Federation, noted that the upgrade of the fitness exhibition area to the APFIT reflects the industry’s growing focus on globalization, technological innovation, and service transformation. He emphasized that the platform aims to facilitate industry exchange and support Chinese fitness enterprises in their transition from manufacturing-oriented businesses to globally recognized brands.
During the keynote session, Wen Jia, Deputy Secretary General of China Sporting Goods Federation, highlighted the steady growth of China’s fitness equipment industry. China remains one of the world’s leading manufacturing hubs while also emerging as an increasingly important consumer market. In 2025, the industry’s export value reached USD 7.325 billion, demonstrating the strong competitiveness of Chinese manufacturers in the global supply chain.
Wen also pointed out that artificial intelligence, digital interaction technologies, and data-driven training systems are accelerating the industry’s shift from product-centered competition toward service-oriented business models. Looking ahead, competitive advantage will depend not only on hardware performance, but also on the ability to connect users, data, and services.
Regarding international expansion, he observed that Chinese fitness companies are evolving from simple product exports toward a dual strategy of brand globalization and overseas capacity deployment, supported by overseas warehouses, localized operations, and global supply chain networks. At the same time, enterprises must strengthen capabilities in intellectual property protection, regulatory compliance, and geopolitical risk management.
The summit also featured discussions on brand internationalization, technological innovation, and global business operations. Industry executives shared practical experiences and insights into how Chinese fitness brands are expanding their global presence and enhancing international competitiveness.
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