Peloton Steps Deeper Into Footwear

Source：CHINA SPORTING GOODS FEDERATIONRelease time：2022-01-16Clicks：

Article From：Front Office Sports

Peloton is expanding its footprint — literally. The fitness company known for its at-home treadmills and bikes unveiled its second pair of cycling shoes today.

The Altos, which retail for $145, are designed specifically for the Peloton Bike and Bike+, adding to Peloton’s growing list of products.

In the past few months, the company has added shadowboxing classes to its offerings, unveiled the $495 Peloton Guide — a device that connects to a TV with guided strength-training exercises — and began offering classes on Delta Air Lines.

Multiple reports suggest Peloton is working on a rowing machine, too.

Peloton’s Struggles

Despite its new products, Peloton has had its fair share of troubles recently.

For 2021, Peloton’s Google Search trends showed a 30% drop year-over-year in the U.S.

Searches for “cancel Peloton subscription” rose 809% after a character died following a Peloton workout in the premiere of “And Just Like That” on Dec. 9.

In response, Peloton released an ad including the character, but it was taken down after claims of sexual assault were made against the actor.

In November, Peloton filed lawsuits against Echelon and iFit over alleged patent infringement.

The new cycling shoes should add to Peloton’s revenue, which grew 6% to $805.2 million in Q1.