Expanding Vuori Eyes Lululemon, Nike in $546B Activewear Market

Source：CHINA SPORTING GOODS FEDERATIONRelease time：2022-10-18Clicks：

Article From：Front Office Sports

Activewear brand Vuori continues to expand as it aims to compete with giants in the industry including Nike and Lululemon.

Vuori — which has thrived as an online retailer and is backed by Japanese investment firm SoftBank — opened its first brick-and-mortar store in New York on Thursday as part of a plan to open about 30 locations globally by the end of 2022.

Vuori could have nearly 60 brick-and-mortar locations by 2024.

Last month, the California-based company began ecommerce operations in China.

It has been profitable and expects sales to jump more than 70% in 2022.

In October 2021, Vuori received a $400 million investment from SoftBank valuing the company at $4 billion. The investment marked one of the largest ever in a private apparel company.