KOA Sees Surge in Interest to Camp this Holiday Season

Source：CHINA SPORTING GOODS FEDERATIONRelease time：2023-12-01Clicks：

Article From：SGB Media

The Kampgrounds of America, Inc. (KOA) Monthly Research Report, November 2023 Edition, outlines a notable increase in holiday travel expectations, with camping a favored option for Thanksgiving, Hanukah and Christmas.

An ongoing research initiative by the outdoor hospitality brand, KOA’s report points to continued enthusiasm for camping as a preferred vacation mode.

KOA found that enthusiasm for holiday travel among campers was found to be exceptionally high at 90 percent; conversely, just over 60 percent of non-campers shared that they plan to take a holiday trip during the same period. Of those traveling for Thanksgiving, 45 percent intend to camp, making it the holiday with the highest camping participation. Hannukah is the second most popular camping time, with 36 percent of travelers.

Whitney Scott, senior vice president of strategy at KOA, said, “We’re witnessing a remarkable surge in interest for camping during the holiday season. It’s a testament to how outdoor experiences like camping are becoming integral to more than just secular travel. Families and individuals are seeking out the tranquility of nature to enhance their holiday traditions.”

Mirroring the uptick in holiday camping, 36 percent of campers said they would “Definitely” camp this winter, up 19 percent compared to last year. In all, over 60 percent of campers are “Likely” to camp during the colder season. Notably, 60 percent of “Potential” winter campers will do so for the first time.

“The surge in interest for winter camping, particularly in the northern states, is a clear indicator of unmet demand for winter recreation and travel,” Scott continued. “This should be seen as a golden opportunity for outdoor hospitality to expand and innovate their offerings into new seasons and areas.”