Article From：SGI Europe Unidays, a digital marketplace for student discounts and a networking platform, has conducted a new study among 3,2...

Article From：SGI Europe A Franco-German Council of Ministers celebrated the 60th anniversary of the Elyse Treaty in Paris on Jan 22 a treat...

Article From：SGB MEDIA Adidas and Les Mills formed a new partnership combining technologies with live and digital fitness experiences and a...

Article From：sports insight LEADING North of England and Wales health club chain, Total Fitness, has made a series of investments into the ...

Article From：sports insight ASICS and World Triathlon have renewed their partnership agreement and ASICSs six-year commitment (2023-2028) a...

Article From：outdoor insight The move is a further indication of the brands commitment to UK manufacturing and sustainability, with Keela b...

Article From：SGB Media Polartec, a Milliken Company brand, introduced Polartec Shed Less Fleece, which reduces textile fiber fragment shedd...

Article From：SGB Media Jack Wolfskin elevated its 3D-printed carry system featured in its latest series of Aerorise hiking backpacks. Hiker...

Article From：Front Office Sports Apple recorded its largest annual quarterly revenue decline since September 2016, but it has live sports t...

Article From：Front Office Sports In the world of at-home fitness apps, Zwift is carving its own path and it has plenty of capital to do so....

Article From：SGB Media According to a study published by the Centers for Disease Control (CDC) and Prevention, only 28 percent of the U.S. ...

Article From：SGB Media USA Pickleball, the national governing body for the sport, published its annual growth report, showing membership in...

Article From：SGB Media The number of golfers playing on- and off-course grew 10 percent last year to 41.1 million from 37.5 million in 2021...

Article From：SGB Media According to recent studies, Generation Alpha, the youngest age group entering their teenage years, is poised to bec...

Article From：SGB Media SGB reached out to key leaders in the Active Lifestyle space to share their outlook for 2023. In the second installm...

Article From：SGB Media The British Retail Consortium (BRC) reported that UK total retail sales for 2022 increased by 3.1 percent versus 202...

Article From：SGB Media The USTA reported that U.S. tennis participation grew by one million players in 2022, with more than 23.6 million pl...

Article From：SGB Media A recent survey conducted by the RV Industry Association* found that 37 percent of American leisure travelers, repre...

Article From：SGB Media Wearables were the number one trend for 2023 in the American College of Sports Medicine (ACSM) annual Worldwide Surv...

Article From：SGB Media SGB reached out to key leaders in the Active Lifestyle space to share their outlook for 2023. In the first installme...